SPQRally Team | Mongol Rally.
The SPQRally Team was an Italian team, made up of four members all under thirty years old, who chose Rome as their starting point of the Mongol Rally, a charity race starting in England and finishing in Ulan-Udé.
The road trip was told through a series of short videos posted on social media each week and distributed by a mainstream media partner. The team was sponsored by 5 Italian sponsors.
Client | Azimuth
Role | Project development
Activities | Digital Media Strategy – Sponsorship Fundraising
Media | web * social * print * events
Year | 2015