Carhartt Brand Book | Launch Party.
The Carhartt Brand Book is a biannual publication from the brand Carharrt, created to tell the cultural stories and references of the label and its latest pieces, through interviews, editorials and features.
To celebrate the Spring/Summer 2012 edition, a launch party was organized at the label’s flagship store in Milan with a live DJ from the Swedish musician: “The Field”, a.k.a. Axel Willner.
Client | carhartt * slam jam
Role | project management
Agency | snob * elita
Activities | digital strategy * event organization
Partner | nastro azzurro
Media | web * social * print * ambient * events
Year | 2012